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Dr. Jennifer Zarzosa

Associate Professor of Marketing

HSU Faculty Photo of Jennifer Zarzosa

“The professor is a facilitator and guide. Take responsibility for your learning. As a graduate student, participate in the critical discourse and pose interesting ideas that may challenge the status quo.”

Degrees Held:

  • Ph.D. in Marketing – New Mexico State University, 2013
  • MBA – Fairfield University, 2008
  • BBA – Fordham University, 2005

Career Highlights:

Dr. Jennifer Zarzosa earned her Ph.D. at New Mexico State University. She gained tenure in 2019. She serves as President for the Marketing Educators’ Association. Dr. Zarzosa is interested in the practice and scholarship of marketing pedagogy. Her research interests are pedagogy, advertising aesthetics, luxury consumption and digital marketing. Her most recent awards include the Henderson State University Faculty Research Award, Henderson State University Faculty Excellence Award in Teaching and the American Marketing Association Valuing Diversity New Faculty Research Grant.

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